Mr. Geez Is Back In Business! Wanna Know How? Marketing Articles | December 4 Oscar Klefbom Womens Jersey , 2001 Are you just marketing? I mean marketing just for the sakeof generating sales? Sure everybody does it for sales.However, with the increasing online competition, generatingenough sales has become even ...
Are you just marketing? I mean marketing just for the sake of generating sales? Sure everybody does it for sales. However, with the increasing online competition Kailer Yamamoto Womens Jersey , generating enough sales has become even more difficult if not impossible.
When did you last make a sale? What is your conversion ratio? How far have you been successful in retaining your customers? Questions like these makes majority of netpreneurs apprehensive. This is because most netpreneurs don't understand and practice the underlying marketing model, which is the key to online success.
The following is a marketing model practiced by Mr. Johnny Geez who happens to be an entrepreneur. He says:
"Come up with a product andor an affiliate program that pays better commission, and market it everywhere. The more places it will be marketed, the more people will see it and buy it Alex Chiasson Womens Jersey , and that will bring in a flood of sales. YeSss!"
At the end of the month Mr. Geez were really in a bad mood...
Grrr... What the hell they think themselves? I've been really a fool doing all that hard work on my part the whole month. This is really frustrating.
What happened? Asked Tony (Friend of Mr. Geez)
Mr Geez: NO SALES! :( The market doesn't seem to understand my product. I did manage to bring traffic towards my site, but still NO SALES! :( You know my product is the best of it's kind. Just plug it in your car's engine and you're done. Your car's gaskit will never burn out. These people out there are scared spending money on using such a wonderful product.
Tony: But why? You've been marketing your product everywhere. Didn't you make any sales? Come on, don't tell lie to me, you must have ended up with at least a few hundred dollars in net sales Cam Talbot Womens Jersey , didn't you?
Mr. Geez: You think I'm lying. I'm not supposed to hide anything from you. You're my best friend.
Tony: But Geez I've seen your website, it's nicely designed, loads fast and above all have a better navigational system. Then what's the problem?
Mr. Geez: I don't know, maybe it's the end of online selling.
Tony: I don't think so Kyle Brodziak Womens Jersey , because I personally know some people who are making mega sales without putting much effort. How come they are doing so well Geez?
Mr. Geez: That means there must be something wrong with my own marketing approach? What do you think Tony?
Tony: I guess you're right. Let's find out and fix the problem.
---- End of conversation ----
So what did *you* learn from this conversation? What must have gone wrong with Mr. Geez's business? Any clue?
I never like anyone to guess, but that's a critical one. If you guessed it, read on, but if you didn't Milan Lucic Womens Jersey , start your engine now because in your answer lies the real crux of the problem.
Okay... It's show time.
"Mr Geez forgot to define his market". In an attempt to sell his product, he unknowingly assumed that his product is for everyone. Now why would somebody bothers and pick his product if he or she doesn't have a car? And if they do have a car, why must they purchase from Mr. Geez rather than his competitors who are just a click away offering same product at a much discounted rate with superior customer service?
Sounds obvious!
That's exactly what's happening online. Everybody is getting onto the Internet marketing bandwagon in order to make big sales. Considering the fact to reach millions of people, marketers fail to make even a couple of sales. Here's the simplest and most important question you should ask yourself before even thinking to put your product up for sale:
"Who is your customer?"
Once you're able to answer this question Darnell Nurse Womens Jersey , you can build a strong marketing campaign to reap out the tremendous benefits associated with this approach. Even if you make a little marketing effort, you'll be far better off to put things in shape. Conversely marketing without satisfying this question is like catching a fly in the dark.
All your marketing efforts are a total waste if you don't focus your target market. Coming up with a niche product within your customer segment is the surefire way to build a fortune. What distinctive benefit your product provides? In what way your product is diferent (and superior) to the competition? Have all your systems in place to market it within your designated customer segment. And all I can say is you'll win the battle. GUARANTEED!
Lessons learned from Mr. Geez's Mistake: ----------------------------------------
- Clearly define your market
- Focus on the market first, and than come up with a product that quenches your customer's thirst
- Good website design, better navigation Tobias Rieder Womens Jersey , speed, guarantees, professional outlook, sales copy and testimonials are not the *only* ingredients to make sales. Focus matters.
- Even the best product doesn't sell if sold to the wrong market.
- Never blame visitors. They are your source of correction
Oh! By the way Ryan Strome Womens Jersey , it took just a single day for Mr. Geez to define his market. Since that day his sales went up by 1700%, and his anticipated level of profits surpassed his expectations for the month.
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